About
Started because we got tired of agencies that talk more than they ship. We wanted to build a studio that works the way startups do — small teams, fast loops, real output.
Short version.
We started as freelancers working with founders who needed design help but couldn't afford a big agency. Turns out, they didn't need one. They needed a small team that could keep up.
That's still how we work. Small team. Tight scope. Quick turnarounds. No account managers sitting between you and the people doing the work.
We've designed and shipped websites, web apps, and mobile apps for startups across multiple industries. Some raised their next round right after launch. Some just needed a site that didn't embarrass them at demo day. Both matter to us.
How we think about design.
Ship over perfect
Good design that's live beats great design that's stuck in Figma. We push for progress, not polish for its own sake.
Say less
In the interface and in our process. We don't add screens, features, or meetings unless they earn their place.
Founders first
You talk to the people doing the work. Not a salesperson. Not a project manager relaying messages. The designer. The builder.
Honest feedback
If something won't work, we'll say so. Early. Before it costs you time and money. We'd rather lose a project than set you up to fail.
The people.
Zain
Founder & Design Lead. Thinks in systems, ships in sprints.
Dev
Developer. Turns designs into things that actually work.
Sara
UI/UX Designer. Asks "but why?" until the answer is good.
The process, briefly.
Talk
You tell us what you're building and where you're stuck. We ask questions. No forms, no briefs — just a conversation.
Scope
We figure out what actually needs to happen and what it'll take. Clear deliverables. Clear timeline. No surprises.
Design & Build
We work in short cycles. You see progress every week. Feedback is fast, changes happen in real time.
Ship
We hand off clean, production-ready work. Or we build it out fully, depending on the project. Either way, you launch.
We're always interested in good problems. If you're building something and need design help, let's talk.
Get in touch